Go East… to the Centre of the UK Events Industry

Why are we so excited about The Eastside Rooms? Just over 18 months since launch, our venue has stood up to its ‘new kid on the block’ status, bringing something fresh and exciting to the UK events industry, specifically within our home city of Birmingham.

However, as we become more and more established, there continues to be more reasons than ever to take a look to the east … to The Eastside Rooms.  

Let’s start with the location. Birmingham is the UK’s home of events, built around the iconic heritage of the National Exhibition Centre, but made contemporary again with the arrival of the Commonwealth Games in 2022, and the millions of pounds worth of city infrastructure. Birmingham has been recreated again over the last few years, refreshing many parts of the city while keeping loyal to the cultural roots and grungy personality of many more.  

The east side of the city is the perfect example of this. Once the underground home of music, food and cultural diversity, hidden under the canape of an ever-changing and industrialised city. Now blossoming into the forefront of a confident Birmingham, proud of its roots and its international reach. Graffitied walls meet ice-white and sharp contemporary design pieces, the sound of samba goes up against the city’s symphony orchestra, and street food meets Michelin-starred dining.  

The east side is also known as the Knowledge Quarter of the city, Universities and higher learning, students and corporate training, tech hubs and incubators. A ten-minute walk from Europe’s biggest shopping district but a 20/20 cricket slog to connectivity across the UK and onto the continent via the new HS2 line, currently being built around the corner from the venue.  

With Birmingham hosting two mainline national railway stations and an airport, the east side is moving closer to the centre of Birmingham, as Birmingham comminated the centre of the UK, and looks towards its future as one of the significant event hubs in Europe and beyond. 

The Venue Suitable For All

The venue collects this outreach, be it the cultural diversity on its doorstep or the short and long-haul visits to the city for media, sport, education or events. It’s reflected in the venue’s personality, but it’s also embedded into its design, sewn into its menus, and identifiable in its multicultural staff.  

At The Eastside Rooms our welcome is genuine. Built on the foundations of ethical business and construction, a building that was created to be accessible regardless of motor, sensory or cultural differences. Equipped with Changing Rooms spaces, wider corridors and doors, and a staff who collectively speak over 25 languages.  

At the same time, it is a sustainable venue, using limited energy and committed to recycling it’s waste from the outset of its build to its day-to-day operations as one of the UK’s leading event spaces. This is a minimum impact venue from an ecological perspective but a massively impactful one from its ability to help customers put on a show, be it a conference, fashion show, product launch or convention.  

Because that’s where event organisers get excited, it’s about the ability of the venue to help events shine. Be it abundant natural light across venue spaces, including its light and airy atrium. It’s a large plenary with supporting spaces, high-quality AV and production support, hybrid and streaming technology, fine food, and great service. Since its launch, The Eastside Rooms has been recognised across the events industry for the instant success of its product, be it facilities or service. Its ‘relationships first’ approach has been welcomed and replicated.  

The Eastside rooms represent modern events that are easy on the eye, good for the planet, and with a soul that enriches the delegates and guests. It’s why The Eastside Rooms remains one of the most exciting venues in the events industry