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We offer a number of flexible event spaces that are perfect for product launches and events. The Affinity Suite provides a blank canvas space, and can be transformed to meet any specification. At 880m² it can accommodate up to 1,200 guests and has state of the art AV and sound equipment. If you wish to run a smaller, more intimate launch event the Affinity Suite has state of the art retractable walls that can split the room in half.


We also have the highly flexible Belmont and Ashstead Suites which are perfect for smaller events. Each are made up of a number of rooms that can be combined to create different event spaces. When fully combined the Belmont stands at 277m², while the Ashstead is 189m². 


You will be fully supported by our onsite events team. From your initial enquiry and event brief to supporting you on the day, our team will be on hand to help every step of the way. We will also be on hand to assist with registering your event attendees at our dedicated reception desk located just outside our Affinity Suite.

We are a  highly accessible venue thanks to our location in Birmingham city centre. New Street station is just a 10 minute walk and we are situated next to the soon to be finished HS2. There is also plenty of car parking nearby.


If you and your team have had to travel to Birmingham, or any of your guests, then you can make use of our adjoining hotel. With 195 beds, a bar, restaurant, and gym, it is the perfect place to stay and unwind before and after your event.


No event is complete without catering and our team can provide a range of options. Aside from the standard refreshment breaks and coffee facilities we have put together some exciting menu options to keep your guests fueled throughout the day.