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The eastside rooms are the perfect choice for anyone looking to organise a meeting in Birmingham. Our 14 modern and flexible spaces can accommodate large team meetings and training days, as well as smaller executive board meetings.


You will be supported by our dedicated team, and will have access to our ample breakout areas, on-site bars and dining. We believe that no two events are the same and our team strive to offer a completely bespoke service.

If you have delegates travelling from afar we can provide overnight accommodation at the adjacent ALOFT Hotel. Located just next door, the hotel offers leisure facilities and an on-site bar and restaurant.


As a new and custom-built events venue we have the latest AV technology in all of our meeting rooms. This includes Clickshare, plasma screens and high-speed Wi-Fi.


To keep your team going we also provide all-day access to a hydration station including freshly baked cookies, seasonal whole fruit and a selection of nuts and seeds. We have on-site catering that can accommodate a range of dietary requirements.


Our flexible rooms seat 10 to 58 delegates


14 meeting rooms over two floors


Coffee stations and breakout areas on all floors